LORI MEAKIN, FOUNDER & CEO
AUTHOR OF NO MORE MENEMIES
After many years of working with women and others who are marginalised because of their gender or sexual orientation, Lori increasingly found herself wondering why more men aren’t getting involved in creating the change that’s proven to benefit all of us. So she set about working to answer that question, using the research, understanding and behaviour-change expertise she’s developed over decades in branding, advertising and the media.
The Others & Me is founded on this deep and objective, evidence-led understanding of the real issues around gender, as well as the insights and methodology Lori refined by talking to all kinds of men from undergrads to grandads about how it feels to be a man in a world where people are increasingly talking about gender equality.
Her #3 Amazon Bestselling book No More Menemies sets out those learnings in detail, helping us all understand each other a bit better; get past the narrative that we’re enemies in a gender war; and have more productive conversations across the gender divide instead.
LORI’S BACKGROUND AND EXPERIENCE
Lori is a multi-award-winning strategist with decades of experience working with senior leaders at some of the world’s biggest and most successful brands. In 2010 Lori co-founded the globally acclaimed brand and ad agency Joint, where she worked with clients including Amazon, Vue, Google and Reach. Her work with Amazon resulted in commercially and critically successful ads including ‘Vicar & Imam’ that became a global cultural talking-point and is the most successful technology ad tested in System 1’s database; and Prime’s 'Rapunzel', which won multiple awards including a Gerety that celebrates 'the best in advertising that resonates most with a female audience’.
Lori left Joint after a decade of success so she could pursue a new path. The recent release of her book 'No More Menemies: Getting Beyond the Fear & Frustration of the Gender Wars’ has seen widespread recognition, ranking as the #3 Best Seller in Amazon's Women Writers & Women's Writing category. During her research Lori talked extensively with all kinds of men - from undergrads to grandads - to understand how we might get past the gender wars, ‘menemies’ mindset and build a future that works better for all.
Beyond her professional accomplishments, Lori's influence extends to her role as a Fellow of the RSA (The Royal Society for Arts, Manufactures and Commerce). Her involvement with gender-focused organisations such as Just Like Us, the English Collective of Prostitutes, My Image My Choice, Women in Journalism, #timeTo and her executive position within Women in Advertising & Communications Leadership (WACL), reflect her dedication to driving positive change for all.
