Discussing Better Media Representations of Masculinity

A study conducted by Dove Men+Care found a mere 7% of men worldwide relate to depictions of masculinity they see in media.

As advertising plays a crucial role in creating and projecting masculine ideals, Lori Meakin, founder and chief executive of The Others & Me, Sofia Ewuraesi Bodger, senior strategist at Analogfolk, Oliver Gibson, strategy partner, BBD Perfect Storm, and David Fanner, a consultant on Ogilvy Consulting's UK Behavioural Science Practice, discuss what more can be done to better represent modern men.

This podcast was produced by Campaign and released on 24th August 2023 and can be found here.